Corsicana Daily Sun, Corsicana, Texas

Community News Network

January 31, 2013

Puppy Bowl and the growth of online cute

NEW YORK — When reporters from the New Yorker, "NBC Nightly News with Brian Williams," "Good Morning America," the Associated Press and, yes, The Washington Post have all convened upon one event, it must be important. An appearance by the president. A press conference about dignified matters, with plenty of throat-clearing and questions taken at the end. Something worthy of those camera crews schlepping pounds of gear.

Nope! It's puppies, 63 of them to be precise — the stars of Animal Planet's ninth annual Puppy Bowl. Journalists spent two days writing about puppies and taking video of other people taking video of puppies. Come Sunday, many more of them will be tweeting about those puppies. And here those puppies are, being discussed in a five-page web article and the 80 column inches of paper that several trees died for, as some readers will be sure to remind us. And many of you may be rolling your eyes.

But the rest of you will eat it up, because puppies — these puppies especially — are so very cute. So cute that in the nine years since the Puppy Bowl first graced our screens, adorable has become a television genre, an Internet phenomenon and a cash cow for both. Cute cannot be dismissed.

And thank goodness it wasn't in 2005, when Animal Planet executives green-lighted a crazy idea: to film puppies playing football as counterprogramming to the Super Bowl. It may have sounded like a lark, but they said yes. And now they are reaping the rewards: The Puppy Bowl attracts a larger audience every year, with 2012's show attracting 8.7 million unique total viewers during the 12-hour marathon. It was the highest day of web traffic ever for Animalplanet.com, with 5.5 million page views and 1.4 million videos streamed. It also ranked No. 1 for social television in cable last year, and according to AdWeek, ad revenue is up 19 percent over last year.

1
2 3 4 5 6 7 8 9
Text Only
Community News Network
  • Victimized by the 'marriage penalty'

    In a few short months, I'll pass the milestone that every little girl dreams of: the day she swears - before family and God, in sickness and in health, all in the name of love - that she's willing to pay a much higher tax rate.

    April 15, 2014

  • Allergies are the real midlife crisis

    One of the biggest mysteries is why the disease comes and goes, and then comes and goes again. People tend to experience intense allergies between the ages of 5 and 16, then get a couple of decades off before the symptoms return in the 30s, only to diminish around retirement age.

    April 15, 2014

  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 15, 2014 1 Photo

  • bomb1 VIDEO: A year after marathon bombing, Boston remains strong

    The City of Boston came together Tuesday to honor those who were injured and lost their lives at the Boston Marathon on the one-year anniversary of the bombing. While the day was sure to be emotional, those affected by last year's race are showing they won't let the tragedy keep them down.

    April 15, 2014 1 Photo

  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • E-Cigarettes target youth with festivals, lawmakers say

    The findings, in a survey released Monday by members of Congress, should prod U.S. regulators to curb the industry, the lawmakers said. While e-cigarettes currently are unregulated, the Food and Drug Administration is working on a plan that would extend its tobacco oversight to the products.

    April 14, 2014

  • Search teams will send unmanned sub to look for missing Malaysian airliner

    Teams searching for a missing Malaysian airliner are planning for the first time to send an unmanned submarine into the depths of the Indian Ocean to look for wreckage, an Australian official leading the multi-nation search said Monday.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Screen shot 2014-04-11 at 4.49.09 PM.png Train, entertain your pets with these 3 smartphone apps

    While they may not have thumbs to use the phone, pets can benefit from smartphone apps designed specifically for them.

    April 11, 2014 1 Photo

  • Stepping forward: The real Colbert

    Letterman changed the late-night TV game between his run on NBC's "Late Night" and starting the "Late Show" franchise in 1993. And while it's tough to replace a pop-culture icon, Colbert, in terms of pedigree and sense of humor, makes the most sense.

    April 11, 2014

AP Video
Tributes Mark Boston Bombing Anniversary Raw: Kan. Shooting Suspect Faces Judge US Supports Ukraine's Efforts to Calm Tensions Suspect in Kansas Shootings Faces Murder Charges Ukraine: Military Recaptures Eastern Airport Raw: Storm Topples RVs Near Miss. Gulf Coast NASA Showcases Lunar Eclipse Pistorius Cries During Final Cross-Examination The Boston Marathon Bombing: One Year Later Michael Phelps Set to Come Out of Retirement First Women Move to Army Platoon Artillery Jobs Sex Offenders Charged in Serial Killings Police: Woman Stored Dead Babies in Garage OC Serial Murder Suspects May Have More Victims Family: 2 Shot in Head at Kan. Jewish Center Raw: Horse Jumping Inspires 'Bunny Hop' After Attack, Officials Kill 5 Bears in Florida Popular Science Honors Year's Top Inventions ND Oil Boom Attracting Drug Traffickers
House Ads
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide