Corsicana Daily Sun, Corsicana, Texas

Community News Network

December 4, 2012

5 Twitter tips for the Pope

(Continued)

3. Interact, but don't flame

Responding or retweeting followers can help give them the sense that there's a real person behind the handle. Newark Mayor Cory Booker is the master of using Twitter to communicate directly with constituents on issues as small as stray pitbulls. That level of engagement probably isn't possible for a global figure like Benedict, but it wouldn't hurt to periodically engage directly with the flock.

What he should be careful to avoid is getting into the kind of angry flame wars carried out in recent months by the presidents of Rwanda, Estonia and Azerbaijan. It's not very becoming of the Holy See to start arguments over politics or points of doctrine with obnoxious journalists.

4. Don't sweat the parodies

The Pope is a major world figure. He's going to be mocked on Twitter. He should handle it like Mayor Michael Bloomberg, not like The New York Times.

5. Proofread

Trusting others to do one's tweeting, as Benedict appears to be doing, can be risky. Ban Ki-moon likely wasn't too thrilled when the U.N.'s official feed tweeted out his support for a "1-state solution" last week." God's Emissary on Earth should probably double-check to make sure his staff are getting the wording right in all eight languages.

---

Keating is an associate editor at Foreign Policy.

Text Only
Community News Network
AP Video
Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Obama Offers Condolences at Dutch Embassy Cat Fans Lap Up Feline Film Festival Raw: Lawmakers Scuffle in Ukraine's Parliament The Rock Finds His Inner 'Hercules' Michigan Plant's Goal: Flower and Die Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques Veteran Creates Job During High Unemployment New Orleans Plans to Recycle Cigarette Butts
House Ads
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide