By Raymond Linex II
Corsicana Daily Sun
Radio stations and promotions go hand in hand. But this is the granddaddy of them all for The Ranch.
Or perhaps the Santa Claus.
The Ranch 106.9 FM’s annual Toy Run and Concert is Sunday, and Jim Nash of The Morning Fiasco says its the station’s favorite time of year.
“This is our flagship project for the year,” Nash said. “We start planning, and lining up the artists, in April.”
And it’s all for a good cause.
The toy and poker run will start at the Tiger Tote at Seventh Avenue and 45th Street, and will eventually end at the Rockett Cafe and Club in Rockett, just north of Waxahachie. It’s more than a bike run, morning co-host Carey Dean said, as hot rod clubs are encouraged to attend as well. The entry fee is one toy and two canned goods, or $10 cash. Participants get a toy run T-shirt, and the toy run winner wins a big screen TV.
Once there, the music and auction and good times will start. Before the night ends, The Ranch folks hope to make a large haul of toys to benefit the Children Advocacy Center of Navarro County, the Presbyterian Children’s Home in Waxahachie, canned goods for the Navarro County Food Pantry, and cash to supplement both.
There’s some shopping involved.
“We spend thousands on toys,” Station Manager Nick Jordan said.
After the Tiger Tote, the poker run will move on to the Texas Best Smokehouse in Italy, then head over to Big B’s Leather in Maypearl. From there, it’s on to Texas Best Smokehouse in Midlothian, and finally the Rockett Cafe and Club. Once there, about 1 p.m. The Ranch folks estimate, the music starts. The lineup includes the T.J. Broscoff Band, Randy Brown, Saints Eleven, Mark Allan Atwood & Brimstone and many more.
There will also be a live auction around 5 p.m., with Nash and Carey Dean serving as auctioneers. There are more auction items than ever, Nash said.
You don’t have to own a motorcycle or a hot rod to participate, though.
“People can just show up at the Rockett and bring $10 at the door,” Carey Dean said. “They can show up and donate and go on their way. But, we want people to make a day of it. ...
“We’re having a good time, and we’re helping out the community at the same time.”
The event is for all ages.
“People are welcome to bring the kids,” Nash said.
“It’s family friendly,” Promotions Director Delaney Tenpenny said.
If you can’t make the run, or the show in Rockett, the public is still invited to drop off toys, canned goods or cash at the station at 214 North Main Street. Toy run T-shirts are available at the station for a donation of $10, or for one new toy and two canned goods.
The event is presented by Waxahachie Autoplex, Texas Truck Deals and Tiger Tote.