Corsicana Daily Sun, Corsicana, Texas

Latest News

December 2, 2013

Shoppers go on-line after cautious Black Friday

Corsicana — Allen Coker of Corsicana wasn’t a happy shopper on Thanksgiving.

The Corsicana resident described his venture into Walmart for the big sales as “a madhouse.”

“I stood in line for an hour to get the grill and then stood in line for an hour to check out,” he said.

The alternative for those who don’t like crowds or lines is Cyber Monday, when retailers offer sales for on-line shoppers, akin to Black Friday specials.

Cyber Monday was projected to be the busiest day of the year for online shopping, according to the trade group The National Retail Federation. It predicts more than 131 million people will shop online this year, up about 2 percent from last year.

And research firm comScore expects Cyber Monday sales of $2 billion, up from about $1.47 billion last year. Online sales account for about 10 percent of total holiday spending, which is expected to grow about 3.9 percent to $602.1 billion for the months of November and December.

Early results show online shopping was up 21.4 percent compared with the same time last year, according to figures by IBM Benchmark released at noon Monday. Mobile traffic, which includes smartphones and tablets, accounted for 31 percent of all online traffic.

“We’re expecting to see strong gains as retailers roll out new promotions and make new products available on their websites,” said Jay Henderson, strategy director for IBM. “Online commerce seems to really be driving this holiday season.”

Cyber Monday comes after retailers’ failed efforts to boost spending during the holiday weekend. They offered big discounts in early November, and several opened stores on Thanksgiving Day. But The National Retail Federation predicts that spending fell for the first time ever, down 2.9 percent to $57.4 billion, during the four days that ended Sunday.

This despite the fact that the number of shoppers was up. They just spent less.

Total spending was expected to fall for the first time ever since the trade group began tracking it in 2006, according to the survey that was released on Sunday afternoon. Over the four days, spending fell an estimated 2.9 percent to $57.4 billion.

Shoppers, on average, were expected to spend $407.02 during the four days, down 3.9 percent from last year. That would be the first decline since the 2009 holiday shopping season when the economy was just coming out of the recession.

The survey underscores the challenges stores have faced since the recession began in late 2007. Retailers had to offer deeper discounts to get people to shop during the downturn, but Americans still expect those “70 percent off” signs now during the recovery.

And stores may have only exacerbated that expectation this year. By offering bargains earlier in the season, it seems they’ve created a vicious cycle in which they’ll need to constantly offer bigger sales. Shoppers who took advantage of “holiday” deals before Thanksgiving may have deal fatigue and are cautious about buying anything else unless it’s heavily discounted.

Matthew Shay, president and CEO of The National Retail Federation, said that the survey results only represent one weekend in what is typically the biggest shopping period of the year. The combined months of November and December can account for up to 40 percent of retailers’ revenue.

Overall, Shay said the trade group still expects sales for the combined two months to increase 3.9 percent to $602.1 billion. That’s higher than the 3.5 percent pace in the previous year.

But to achieve that growth, retailers will likely have to offer big sales events. In a stronger economy, people who shopped early would continue to do so throughout the season. But analysts say that’s not likely to be the case in this still tough economic climate.

In keeping with that, this year so-called Cyber Monday seems to have stretched into Cyber Week or even Cyber Month, with retailers such as Amazon and Walmart rolling out online deals since the beginning of November.

On Monday morning, Abercrombie & Fitch was offering 50 percent off everything online plus free shipping. Target had deals including $70 off a 32-inch TV with a Roku streaming stick, on sale for $230 and a Dyson vacuum for $400, $200 off.

Amazon started its cyber deals on midnight on Sunday, including half-off some toys and half off a 46-inch Samsung LED HDTV at $478. And Walmart began offering online-only deals on Saturday, including $500 off a 55-inch LED TV bundle and free shipping on orders over $35.

Brandon Harris, 27, from Memphis, Tenn., started shopping at midnight Sunday and by Monday had spent about $300 and completed half of his Christmas shopping, including a Barbie doll for his niece and a TV for his mother.

“I haven’t shopped for a Christmas present in a store in three years,” he said, making purchases from his iPad instead. “It’s a lot more convenient to be at home and shop.”

1
Text Only
Latest News
  • Cancer Center Relay 1 Relay for Life fundraiser hits home as O'Neills offer drawing for weekend at guesthouse in Kemah

    Ten bucks. What will it get you these days? Maybe lunch. An eighth of a tank of gas. A pound of bacon. What about a beautiful weekend trip near the Texas coast? While helping an incredible local cause? You bet.

    April 18, 2014 3 Photos

  • Friday morning fire damages home

    A home in the 1700 block of West Ninth Avenue in Corsicana was damaged by an early morning fire Friday.

    April 18, 2014

  • 4-20 West Jump 1.jpg West honors 15 killed in year-ago explosion

    Rev. Terry McElrath heard the deafening boom. The pastor spun around and saw a column of smoke billowing into the sky above his small Texas town. He immediately thought, "Somebody has died tonight."

    April 18, 2014 1 Photo

  • 4-18-14 Campbell Award.jpg Campbell named ‘Texas Aviator of the Year’

    It was quite an honor for Corsicana's “Dr. Dave.” The longtime Corsicana physician, and namesake of C. David Campbell Field at the Corsicana airport was named 2014 Texas Aviator of the Year by the Texas Department of Transportation.

    April 17, 2014 1 Photo

  • 4-18-14 Hop 1.jpg Kids at Hop Downtown offer insights into holiday

    The Hop Downtown, sponsored by the Main Street Office and local businesses, was colorful, loud and joyous, with Easter Bunny photos, free eggs, cookies, a bounce house and face painting Thursday afternoon in downtown Corsicana.

    April 17, 2014 3 Photos

  • 4-18-14 Wesley UMC.jpg Two churches set to close

    Two local United Methodist churches are going through the early stages of closing their doors.
    Barry United Methodist Church and Wesley United Methodist Church in north Corsicana are both ending their ministries, according to their respective pastors.

    April 17, 2014 1 Photo

  • 4-18-14 NavarroRegional.jpg Baker named hospital ‘Employee of Year’

    Navarro Regional Hospital has named Sandy Baker as 2013 Employee of the Year. This award is the highest honor bestowed on a hospital employee each year. Baker was chosen from among 327 fellow employees for the honor.

    April 17, 2014 1 Photo

  • Church News for Friday, April 18, 2014

    News and announcements submitted by congregations throughout Navarro County.

    April 17, 2014

  • Mounted shoot event draws wide interest

    A fast-growing sport among western enthusiasts is taking center stage in Hubbard next weekend.
    The Hubbard Rodeo Association is hosting a Cowboy Mounted Shoot on Saturday, April 26 and Sunday, April 27

    April 17, 2014

  • Calicos to host dance clinic Saturday

    The Corsicana High School Calico Drill Team will host a special dance clinic for girls in 6th , 7th and 8th grade this Saturday, April 19 beginning at 9 a.m. in the Calico Dance Studio

    April 17, 2014

AP Video
Twitter Updates