Healthy at HEB
SAN ANTONIO — With a sparkling new year ahead, H-E-B is introducing more ways to help customers eat and live healthier than ever before in 2013, including a nutrition labeling system and a weekly newsletter filled with healthy tips, recipes and coupons.
The initiatives are part of Healthy at H-E-B, a comprehensive, long-term commitment to improve the health of Texans and provide them with fresh, healthy food that is affordable and easy to prepare.
This week, customers will begin to spot icons on the shelf for a wide variety of products that call out seven common nutrition attributes that can help make customers make better choices —Fiber Source, Gluten Free, Organic, Heart Healthy, Sugar Free, Low Saturated Fat and Low Sodium. Other in-store signage will help customers learn more about healthy products by answering questions such as, “What is a super food?” or “What is Omega-3?”
While in stores, customers can pick up a copy of “Good News,” a weekly, health-focused newsletter that features helpful fitness and nutrition topics, as well as six recipes developed by H-E-B’s team of registered dietitians complete with a shopping list and coupons.
On Thursday, H-E-B hosted events across Texas to introduce customers to the new nutrition attribute tags, featuring cooking demonstrations of recipes from “Good News” and store tours led by H-E-B dietitians. The event kicked off a two-week “Total Store Event” from Jan. 2-15 that will be packed with cooking and fitness demonstrations and free health screenings during H-E-B’s Second Saturday event on Jan. 12 from 9 a.m. to 2 p.m.
“We know our customers want to make healthier choices for themselves and their families, but we also know they are busy and that ease and affordability are big concerns,” said Kate Rogers, vice president of communication and engagement. “We want to make it as easy as possible for customers to learn about healthy habits, encourage them to try new things and to start cooking at home more often. I think people will be pleasantly surprised by the taste of these recipes our dietitians have created.”
H-E-B first launched Healthy at H-E-B for its Partners (employees) in 2004, and in 2012 expanded the initiative to customers in an effort to address Texas’ growing health and obesity crisis. The initiative includes special offers on healthy food, fitness groups, events and competitions organized around the three critical pillars of health— food, body and life.
“As a society we have forgotten that we have a responsibility to take care of our bodies, not only for our own health and quality of life, but also for the people who care about us,” said Craig Boyan, president and COO. “Not only does poor health and obesity impact employers and the economy at large, it also affects individual happiness, family finances, and perhaps most importantly, the well-being of our children.”
Over the last year, H-E-B succeeded in engaging tens of thousands of Partners and customers in various fitness and nutrition activities and contests. Riding that momentum into 2013, H-E-B will continue popular programs such as free health screenings on Second Saturdays, the community Slim Down Showdown, and challenges such as Ready, Set, Cook!; Ready, Set, Move! and the Healthy at H-E-B Community Challenge.
H-E-B will also continue to sponsor and encourage Partner and customer participation in community fitness events such as 5Ks, marathons and triathlons.
H-E-B believes education is the key to sparking a healthy revolution. Throughout the year, the company will focus education efforts on various themes targeting prevention of obesity, cancer and diabetes to name a few. Examples of themes include calorie awareness and portion control, as well as heart health and food allergies.
These educational themes will be featured in “Good News” articles, dietitian shopping tours and virtual tours available online at heb.com/healthy.
Healthy at HEB
- Latest News
Ready for the runway - AirSho coming May 10
The skies over Corsicana's C. David Campbell Field at the Municipal Airport will once again be filled with vintage aircraft and airborne performers on the second Saturday in May.
Five candidates seek Blooming Grove ISD's openings
Blooming Grove ISD has two positions open this spring, and five contenders for those seats.
IMPACT Navarro sponsoring drug disposal event
IMPACT Navarro and the Drug Enforcement Administration (DEA) will give the public its eighth opportunity in three years to prevent pill abuse and theft by ridding homes of potentially dangerous expired, unused, and unwanted prescription drugs.
Aggie Muster taking place Monday at Cook Center
Former students of Texas A&M University will assemble in Corsicana on Monday, April 21, for the annual Texas Aggie Muster to honor all Texas Aggies who have passed away within the last year.
CISD Trustees to meet Monday
The Corsicana Independent School District Board of Trustees will meet in a regular session at 6 p.m. Monday at the administration building, 601 N. 13th St.
Relay for Life fundraiser hits home as O'Neills offer drawing for weekend at guesthouse in Kemah
Ten bucks. What will it get you these days? Maybe lunch. An eighth of a tank of gas. A pound of bacon. What about a beautiful weekend trip near the Texas coast? While helping an incredible local cause? You bet.
Friday morning fire damages home
A home in the 1700 block of West Ninth Avenue in Corsicana was damaged by an early morning fire Friday.
West honors 15 killed in year-ago explosion
Rev. Terry McElrath heard the deafening boom. The pastor spun around and saw a column of smoke billowing into the sky above his small Texas town. He immediately thought, "Somebody has died tonight."
Campbell named ‘Texas Aviator of the Year’
It was quite an honor for Corsicana's “Dr. Dave.” The longtime Corsicana physician, and namesake of C. David Campbell Field at the Corsicana airport was named 2014 Texas Aviator of the Year by the Texas Department of Transportation.
Kids at Hop Downtown offer insights into holiday
The Hop Downtown, sponsored by the Main Street Office and local businesses, was colorful, loud and joyous, with Easter Bunny photos, free eggs, cookies, a bounce house and face painting Thursday afternoon in downtown Corsicana.
- More Latest News Headlines
- Ready for the runway - AirSho coming May 10