To say that Duck Commander and the Duck Dynasty phenomenon has become a true dynasty of commercialism is a gross understatement. I was aware that they had a huge market in the t-shirt, hat, and camouflage wear lines, but I was taken aback when I started to look into some of their other products. The sheer volume and scope of their products would seem to be greater than Martha Stewart, Rachael Ray, and Ron Popiel combined. Oh come on! Surely you remember Ron Popiel, of “Veg-O-Matic,” “Popiel Pocket Fisherman,” and the “Showtime Rotisserie - just set it and forget it!” fame. He also coined the beloved phrase, “But wait, there’s more!”
The A&E television series, Duck Dynasty, which features the Robertson clan of West Monroe, La., headed up by the senior brothers, Phil and Si, has developed a cult following of tremendous proportions. In fact, in its fourth year, the program set A&E and cable TV ratings records with some 11.8 million viewers, and has been dubbed, “The most watched non-fiction cable series in history.” Just goes to show you - there really is no accounting for taste.
I guess most people already know that the clan got its start and built its fortune by producing duck calls - really good duck calls. In addition, the following is just a partial list of Duck Dynasty products that are available through commercial outlets and mail-order or online purchases: Hunting clothing, action figures, Chia Pets, door mats, cigars, wine, Cajun Style Zesty Seasoning, Duck Dynasty printed duct (not duck) tape, wallets, watches, throw blankets, dog tags, and garden gnomes. The cutest product is edible cake-topper figurines which Phil says are, “...perfect for your wedding to a 15-year-old girl...”
They have produced hunting DVDs, books on religion, cookbooks, the Duck Dynasty Redneck Wisdom Board Game, and my favorite, “Si-Cology 1: Tales and Wisdom from Duck Dynasty’s Favorite Uncle.” They have also dabbled in the holiday music business with a single called, “Hairy Christmas,” and an album entitled “Duck the Halls: A Robertson Family Christmas.”