The Main Street Program is pleased to announce that the City of Corsicana was recognized last week by the Texas Downtown Association for becoming a finalist on the last season of Small Business Revolution.
Our annual Halloween kids’ event, Boo on the Block, was hosted by Parks & Recreation and The Square Root 2 this year in my absence due to the TDA conference – and despite the chilly weather, it’s estimated that the number of trick-or-treaters came in around 1,000. We’re also thankful for their support with Kids’ Night Out the previous week, which saw around 200 people come out for fun and games at the downtown pumpkin patch.
We’re now looking forward to our Christmas schedule, as the tree is already taking shape on Beaton Street. The first of those events, the tree-lighting on Friday, Nov. 22, from 5 to 8 p.m., will feature a special appearance by Navarro College mascot Beau, as well as fireworks, live music and several kid-friendly activities. For more information, contact the visitor center on 903-654-4851.
Next up will be Small Business Saturday, which falls on Nov. 30, two days after Thanksgiving. Coordinated in conjunction with the Chamber of Commerce, our participation in this national event encourages shoppers to stay local and support independent businesses, thereby increasing the city’s tax revenues. We expect stores to confirm their SBS promotions and discounts this week and will be providing a list of those to Dallas radio DJ Michelle Rodriguez from KSCS 96.3, who will be broadcasting live from Beaton Street on the day. For more information, contact Susan Wilson.
The Festival of Lights Christmas parade will then be at 6 p.m. on Saturday, Dec. 7. At noon that day, Corsicana will once again host the Heritage Bowl Division II football matchup at Tiger Stadium, and weekend early risers can also join the YMCA’s 5K Jingle Bell Run at 9 a.m.
We will also feature our regularly scheduled Mimosas at the Market this Saturday, Nov. 9, as well as on Dec. 14. Next month’s mimosas will be followed that evening by the annual winter wine stroll, with downtown stores offering extended hours to holiday shoppers. Further information is available from the visitor center, on 903-654-4851.
As always, downtown will also play host to several other events before the end of the year, including great shows at the Palace Theatre and Warehouse, two ghost walks and another day of open studios with local artists. A complete schedule is available at www.visitcorsicana.com.
On the tourism front, a comprehensive advertising plan is already in place to promote our autumn and holiday events to potential visitors (and locals, too!).
As mentioned in the Main Street report, we will be promoting our Small Business Saturday sales through Metroplex radio station KSCS 96.3, which will also be live from downtown Corsicana on Saturday, Nov. 30. Additionally, there will be a four-page newspaper supplement to promote SBS and the town’s Christmas events that will be delivered to around 20,000 households in Navarro County in the days leading up to Thanksgiving, and posters will be going up in downtown business’ windows this week.
There is also a new static billboard on I-45 at the Ennis exit to promote holiday events in Corsicana, and ads have also been placed in Texas Highways, Texas Foodie, Texas Farm and Home, County Line Magazine, the Texas State Annual Travel Guide and the Texas Calendar of Events Magazine.
We’re also pleased to report that the team of TxDOT Travel Counselors who visited Corsicana as part of a familiarization tour on Halloween were given a wonderful introduction to the city and saw around 20 events, attractions and venues – ranging from the bronze statues and their new audio tour to Pioneer Village to the Pearce Museum to the Opry to the bakery, as well as numerous others. Their time with us will help staffers at TxDOT Welcome Centers throughout the state, who assist some two million visitors annually, provide information about our city to travelers across Texas. The tour also included representatives from Texas State Parks, Texas Highways, the Texas State Annual Guide and the Texas Travel Industry Association.
On a final note, our official visitor maps will shortly be reprinted as part of a seasonal refresh – as well as because they have proven very popular with potential tourists all along the I-45 corridor – and their placement will be extended into Oklahoma. This next print run is expected to provide sufficient brochures to last until April.